BaByliss Brilliant Shine Ionic Brush review

The Babyliss Brilliant Shine Ionic Hair Brush is the must-have styling tool for those with unruly hair that needs taming.

The active frizz-control in the brush leaves hair beautifully silky soft whilst instantly calming frizz and adds brilliant, healthy shine.

Journalist India Knight has dubbed the brush the ‘magic brush’, thanks to the fact it can instantly remove static from your hair, and smooth unruly flyaway hairs.

Will you be adding the Babyliss Brilliant Shine Ionic Hair Brush to your hair styling tool kit?

Babyliss Brilliant Shine Ionic hair brush review

Brilliant Shine Ionic Brush Features

  • Double-sided, active frizz control, ionic generator
  • Releases ions to smooth the hair cuticle
  • Ball tipped bristles
  • Flexible cushion base
  • Ergonomically designed handle for comfort grip
  • On indicator light
  • Two AAA batteries included
  • 2-year guarantee

What’s in the box?

  • Ionic hair brush
  • Two AAA batteries
  • Information booklet

Babyliss Brilliant Shine Ionic Brush Design

This elegant, cushion hair brush has been dubbed the blow-dry in a brush, not only that, it’s battery powered which means you can carry it around and use it on the go.

How does it work? The fancy inbuilt ionic generator releases conditioning ions directly into the hair which remove frizz and add a whole lot of glossy-ness to your look. It’s all about the ions.

This battery-powered brush works by sending out an invisible beam of microscopic particles, which claim to fight static build-up, to your hair. At first glance, it looks like a normal hairbrush. However, in the middle of the head is a hole, inside of which are two tiny sets of bristles, which emit a cloud of negatively charged atoms, or ions.

Air-conditioning, pollution and man-made fibres can all cause a build-up of static electricity in hair, as can brushing and towel drying — making it difficult to keep your style neat and under control. This brush helps because the ions neutralise the static charge, thus smoothing the hair.

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Babyliss Brilliant Shine Ionic hair brush review

Ionic technology

If you use an ionic hair dryer alongside an ionic hair brush it can maximise the appearance of healthy hair and although damaged hair cannot be completely recovered ionic devices certainly help with recovery.

Hair naturally has positive ions and ionic products have negative ions so essentially these products cancel out the charge which eliminates frizz and static in your hair.

What India Knight had to say about the Babyliss Brilliant Shine Ionic Brush

The Sunday Times journalist India Knight was only full of praise for this brush when it launched, here’s what she had to say about it:

“This brush is my new favourite thing. If your hair is straight, it will give you glass-like shine with zero products. If your hair is wavy, it will turn it into shiny, Old Hollywood waves. The ions kill any static stone dead – every single flyaway hair is identified and forced to behave.

“If your hair is curly, like mine, it will maintain the curl but seemingly alter the texture of the hair so that the curls are soft, smooth and shiny. If you’re the kind of person who wakes up tangled, this will untangle you and make you sleek, as if you’d popped into the hairdresser for a quickie. Needless to say, the magic brush laughs in the face of frizz caused by rain or humidity.”

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Babyliss Brilliant Shine Ionic hair brush review


If you have fine hair then the chances are you’ve suffered from frizz and static, if so, this Babyliss Ionic Brush is for you.

But even if you have thicker hair, a lot of things in modern life can cause the build-up of static electricity in your hair like towel drying, air conditioning and man-made fibres.

The ions in the Babyliss Brilliant Shine Brush cancel out the ions in your hair that cause fly away hair frizz and static, which is perfect for those who want their hair to look glossy and frizz-free all day long.

After sliding the switch to ‘on’, take a few strokes through your hair to reveal softer and a more glossy do. We doubt your handbag will ever be without this hair tool once you’ve used it.

The Brilliant Shine Ionic Brush is a superb hair smoothing system, with active frizz control.

Buy the Babyliss Brilliant Shine Ionic Brush

Amazon  – £19.99

Very – £29.99

John Lewis – £19.99


BaByliss is one of the leading manufacturers of electrical personal care appliances, from hairdryers, straighteners, tongs and crimpers to hair clippers and trimmers, women’s hair removal products and beauty appliances.

Not only are they the number one choice for professionals, but they’re a big favourite for at-home use too. The expertise creates high-performance products designed to give you a salon finish at home.

Babyliss Curl Secret

This device was touted as the ‘biggest innovation in hair styling’ and it’s safe to say that Babyliss lived up to their claims with the Babyliss Curl Secret device.

It takes all the faff out of curling your hair,  producing long-lasting beautiful curls time and time again.

It’s foolproof, reliable, quick, and long-lasting. While it may certainly be an investment hair tool, with an RRP of £119.99, you certainly won’t be disappointed with this product.

Babyliss Curl Secret review

Babyliss Curl Pods

BaByliss Diamond Radiance Big Hair Dual Air Styler review continuously design hair tools that prove anyone and everyone can create gorgeous glamorous curls at home that look professional.

All you have to do with the BaByliss Curl Pods is simply wrap the hair around the barrel and snap the curl pod together for perfect, kink-free curls with a smooth finish.

The lightweight design of the pods ensures there’s no tugging on the hair. And the easy-to-use pods, that snap together, ensure there are no kinks in the hair or clips digging in our head.

Babyliss Diamond Radiance Air Styler

Perfect for creating that salon-perfect blow-dry look, use the BaByliss Diamond Big Hair Dual to create soft waves, movement, and gentle flicks in your hair. The professional tool helps you to create salon-worthy hair at home and without the expense of heading to the hairdressers. Thanks to diamond technology and active ionic conditioners you’re left with soft, supple hair that’s frizz free and has a luxurious shine.

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