Back in the 90’s when super straight hair was something most of us could only dream of Hershesons launched the first professional straightening iron available for everyone to buy, and now their Titanium Ionic Iron is still a must have despite the fact the market is full with others available.
The ultimate revival of a Hershesons classic, this professional hair iron will leave you with gorgeously sleek and sophisticated locks.
- High-quality titanium plates
- Digital temperature adjustment
- Zero drag
- Heats in seconds
- Floating plates
- 360° rotating cord
- Lightweight design
- Includes travel bag and heat resistant mat
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Ultra smooth, zero drag titanium plates will help you achieve a sleek, professional finish. High-quality titanium produces substantially more beneficial negative ions than other types of ionic plates. More negative ions results in more shine and manageability, longer lasting styles and less damage and frizz.
The advanced floating plate system and 360-degree rotating cord make it easy to handle, adjustable heat settings give you full control and the lightweight finish is ideal for travel. The straightening iron comes with a travel pouch and branded gift box.
You also get a one year warranty with proof of purchase.
Luke Hersheson says: “Our zero drag plate produce negative ions to prevent damage or frizz and increase shine and manageability.”
The digital temperature adjustment means that the straightener heats up in a matter of seconds and can be adjusted to suit your needs. You can even use this on Hershesons’ extensions, just make sure you don’t heat them up any higher than 180°.
This hair iron is an essential tool in the Hershesons’ Blow Dry Bars for achieving the ‘Super Straight’ look and a staple which every girl should have on their dressing table. Once you’ve tried it you’ll see exactly why. This straightener glides through locks without any snags and leaves it looking healthy and shiny, thanks to the titanium plates and ionic design.
Thanks to the curved housing you can use this straightener to curl your hair too, so it’s a two-in-one, making sure you get your money’s worth with this hair tool.
Buy the Hershesons Titanium Ionic Iron RRP £98
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5 Common hair mistakes when using a straightener
Using the highest heat
You don’t need the highest temperature for the straighteners to work properly, using them a few degrees below the highest temperature will save your hair dramatically whilst still giving you a professional finish.
Ironing damp hair
If you hear a sizzling sound or see steam, STOP! This is the ultimate hair damage causing brittleness and split ends. Make sure your hair is completely dry before straightening. (Or curling!) Unless you are using a heat protector spray then this noise/ steam is it just evaporating.
Thinking bigger is better
Larger irons make it harder to get to the hairline, try to choose straighteners that have ceramic or tourmaline plates that are about an inch wide to make sure you can get to the hairline.
Not using heat defence
Heat protection is a must, your hair is just as important as your skin! Creating a layer of protection means that the heat damage is reduced massively and can even make your hair react better to the heat.
Going over curls again and again
Make sure you get the hair as straight as possible before using the irons by stretching out the hair with a brush. Once using the iron go slow and steadily rather than having to keep on repeating the action as this will cause less damage.
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Famed for their superb styling and blow dry bars, Hershesons first appeared on the scene in the nineties, it was founded in 1992 by Daniel Hersheson, who was later joined by Luke Hersheson in 1997. Regulars at London Fashion Week, they have successfully transferred their fashion-forward expertise into a range of hair extensions. Create catwalk worthy looks with the styling range, try bow and fringe clip-in pieces, or add volume with the Bardot extension, for a classic beehive.