Liquid Gold by Alpha is loved by many for many reasons, beauty bloggers swear by the stuff as do many in the industry, here’s all the reasons you need to add Liquid Gold to your skincare routine.
The pioneering formula was originally developed in 2000 and was the very first of its kind, the powerful overnight ‘serum’ and multiple award-winning Liquid Gold looks more like a toner, as it’s a clear liquid applied with a cotton pad.
If you don’t already have a bottle of this in your skincare stash, here’s why you should.
It works to resurfaces the skin
Liquid Gold’s star ingredient is nature-derived glycolic acid (which comes from sugar cane), it works to loosen the dead skin cells from the skin’s surface, revealing the healthy ‘new’ skin cells beneath.
It drops the skin’s pH
The glycolic acid also lowers the skin’s pH overnight (from 5.5 to around 3), this means that the skin has to work hard to raise it back up, stimulating cellular activity and accelerating the repair and renewal process. This gives the skin a ‘workout’ and leaves it tighter and firmer in the morning as the skin works hard to re-establish equilibrium.
It improves the appearance of fine lines and wrinkles
Liquid Gold boosts the creation of elastin and collagen, the skin’s scaffolding which helps to keep the skin firm.
Fights dark spots and acne scars
The resurfacing action also helps to diminish visibility of acne scars, dark spots and brown patches, so your complexion quickly looks more even-toned and luminous.
It helps to keep skim plump
It also increases the skin’s own production of hyaluronic acid (an agent which helps ‘trap’ moisture into the skin) and Collagen which keeps the skin looking plump.
It can help fight spots
Liquid Gold by Alpha H is simple and easy to use
Using a cotton pad, apply Liquid Gold to freshly cleansed skin every other night. Swipe the pad over your face, neck and décolletage, taking care to avoid direct contact with your eyes.
Liquid Gold by Alpha H is a must-have for anyone concerned with skin ageing, sun damage or problem skin conditions.
It works swiftly and dramatically to revitalise dull and ageing skin that’s lost its lustre, not only that, but over time it will work to lessen the visbility of fine lines, wrinkles, enlarged pores, blackheads, blemishes, pigmentation, scarring and redness.
The Glycolic acid in Liquid Gold works in many different ways to improve the tone, texture and long-term condition of the skin.
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Michelle Doherty founded the brand after years of battling with her own seemingly incurable adult acne and pioneered the use of Glycolic Acid in skincare. Now, the brand has a global following and is used the world over to banish blemishes, unify uneven skin-tones and restore a radiant, youthful glow.
Proudly Australian owned and operated, Alpha-H is now a global phenomenon, stocked in over 25 countries including prestige clinics, exclusive day spas, and cosmetic giants Sephora and Marks & Spencer.
Conquering the cosmeceutical world on an international scale has meant Alpha-H has had to create genius in order to stand out. Alpha-H’s best selling resurfacing treatment Liquid Gold is symbolic of this success, becoming a “cult” beauty classic with one being sold every minute of every hour, and Harper’s Bazaar has labeling it as ‘bottled brilliance’.
Despite a history stretching back over twenty years, the core message remains unchanged; Alpha-H is committed to achieving clinical results with minimal effort and zero downtime.