There’s nothing quite like a new fragrance for summer, and we think you’ll be delighted with the newly launched Missguided Babe Power Perfume, one of the fastest selling scents this summer.
Babe Power is literally flying off the shelves in The Fragrance Shop and is officially the No 1 female fragrance in-store, beating favourites such as Paco Rabanne 1 Million, Hugh Boss and Dior.
The new scent sold out in less than 3 hours at the launch –sales were 500% over expected trade.
As if that wasn’t enough, it is already the biggest selling female launch this year, selling 100% more than its nearest competitor Giorgio Armani's Sky Di Gioia in their comparable two weeks from release.
- Why you need a bottle of Missguided Babe Power
- The gorgeous look of Babe Power
- Bottom Line
- Buy Missguided Babe Power
Why you need a bottle of Missguided Babe Power
Babe Power is made for the girl who wants her scent to match her unapologetic attitude. It’s the embodiment of the iconic Missguided brand with its scent designed to evoke a feeling of strength, confidence and femininity.
Collaborating with industry leading perfumer Per-Scent BABE POWER is a fragrance with an intense mix of alluring notes, it's sexy and effortless.
Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. At its heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candy floss and amber crystals combine to leave a provocative lasting impression.
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The gorgeous look of Babe Power
Not only is this scent really gorgeous, it comes housed in a luxe, rose-gold chrome can. This is a unique bottle you’ll definitely want to have on show on your dressing table.
The quirky design is uniquely distinctive and comes complete with a ring pull spray button.
Beautiful scent, perfect for summer, light and fresh, huge 80ml of product for just £28, gorgeous bottle, uniquely designed, it’s rose gold
The fragrance doesn’t last as well as more expensive bottles, but we didn’t expect it to really
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Missguided have got it completely right with their first fragrance Babe Power, it’s a gorgeous scent that you’ll want to wear all summer long and you get a huge amount of product for just £28.
Not only that put the bottle appeals to our love of rose gold – this is one that you’ll proudly have on display on your dressing table. What’s great about the design too, it’s not too heavy despite the fact that it’s a big bottle of perfume. Meaning it’s perfect to carry around with you all day – you will need top ups of this perfume throughout the day, as you can imagine it wears off after a few hours.
Sanjay Vadera, CEO of The Fragrance Shop, comments: "Missguided BABE POWER has shot to the top of our best selling luxury fragrances and is our fastest selling scent at launch. Looking into the success of the fast fashion industry, we knew it would be popular but we never envisaged the effect it would have on sales. BABE POWER gives customers an entrance point to a more accessible luxury and it has been a runaway success. Our stores up and down the country have reported customers snapping up the fragrance."
Buy Missguided Babe Power
The UK's top 10 selling fragrances based on sales in the last 2 weeks:
- MISSGUIDED - BABE POWER
- PACO RABANNE - 1 MILLION
- HUGO BOSS - BOSS BOTTLED TONIC
- DIOR - SAUVAGE
- MUGLER - ALIEN
- PACO RABANNE - INVICTUS
- PACO RABANNE - LADY MILLION
- GIORGIO ARMANI - ARMANI CODE COLONIA
- YSL - BLACK OPIUM
- JEAN PAUL GAULTIER - LE MALE