Nivea might be an inexpensive brand you can get your hands on in most supermarkets and pharmacies, but that doesn’t mean it isn’t backed by scientific research bringing you the best in skincare and the Nivea Hydra IQ range is the epitome of this.
Nivea employ more than 850 scientists and their Skin Research Centre in Hamburg is recognised as one of the world’s most advanced skincare institutes. They spends millions on research every year bringing us the best in skincare products and the Hydra IQ range is designed to improve moisture in the skin by allowing water molecules to travel in and out of skin cells.
Hydra IQ is based on the discovery of aquaporins in the skin by Professor Peter Agre, an American medical doctor and professor of molecular biology at the Johns Hopkins University in the USA, this discovery won him the 2003 Nobel Prize for Chemistry.
What is aquaporin?
Aquaporin is a protein in the cell membrane to form pores that the water molecules to flow freely in to and out of cells, affecting the skin’s ability to moisturise itself efficiently. A cell can consist of 200,000 aquaporin and the more aquaporin in cells, the more formation of hydrating channels for water transport, keeping the skin moist. Therefore we need a technology to stimulate the aquaporin network, and this is where the Hydra IQ plays a role.
What is Hydra IQ?
Hydra IQ is an active content that can stimulate the formation of a new aquaporin or aquaporin-skin hydration channel, which controls the distribution of water, and keeps it within the skin cells, providing constant moisturising effect.
Hydra IQ benefits the skin by increasing the water absorption in the skin cell membranes significantly. Even after three days of not using products from the Hydra IQ range, the moisturising effect still persists.
Scientifically researched, gentle on the skin, extremely hydrating, fast absorbing, inexpensive
Creams can feel a little too watery
The Nivea Hydra IQ range has a wide selection of skincare products that are guaranteed to give your skin the ultimate boost in hydration that keeps working once you’ve applied the products too. It helps to improve the circulation of water in the skin, meaning that feeling of dry, rough skin is no more with these skincare must-haves. UV rays, stress or unhealthy diet all work to affect the aquaporins in the skin, so with this range you can reform the aquaporins in your skin, allowing the cells to become adequately hydrated.
Buy Nivea Hydra IQ skincare products
The Nivea Hydra IQ Products
Keep your eyes peeled on the Nivea products to make sure they have the following logo, these ones all have Hydra IQ properties.
Daily Essentials Refreshing Moisture Face Mask: Intesively moisturises and refreshed for sensationally fresh looking skin.
Daily Essentials Refreshing Facial Wash Gel: A cleanser hta tdeeply invigorates the skin with Hydra IQ moisture technology.
Daily Essentials Refreshing Cleansing Lotion: A cleanser that removes make-up and impurities while helping maintain skin’s natural moisture balance.
Daily Essentials Refreshing Face Toner: Thoroughly tones and clarifies the skin in an efficient yet gentle way.
Daily Essentials Refreshing Cleansing Mousse: Transforms from liquid to foam for a sensational refreshing cleansing experience for your face.
Daily Essentials Light Moisturising Day Cream: Face cream that provides deep moisture for fresh skin. Now with SPF 30+.
Daily Essentials Regenerating Night Face Cream: Intensively moisturises and regenerates overnight for soft feeling skin.
Daily Essentials Refreshing Facial Cleansing Wipes: Thoroughly cleanses the face, even from waterproof mascara. Purify and tone in one easy step.
Daily Essentials Gentle Exfoliating Face Scrub: Exfoliate thoroughly with this gentle face scrub, containing micro particles for a smooth and even complexion.
Daily Essentials Soothing Face Cleansing Mousse: Transforms from a liquid to foam. A sensational, soothing cleansing experience.
Daily Essentials Gentles Cleansing Cream Face Wash: Gently purifies, cleanses and soothes dry adn sensitive skin for a soft feeling.
Daily Essentials Rich Moisturising Day Face Cream: Nourishes and provides deep moisture for a soft skin feeling. A face cream with SPF 30+.
Daily Essentials Rich Face Regenerating Night Cream: Intensively moisturises and regenerates skin overnight for smooth feeling skin in the morning.
Daily Essentials Gentle Face Cleansing Wipes: Gently cleanse and tone the face, neck and eye area for soft, soothed skin.
Aqua Sensation Invigorating Face Day Cream: A cooling moisture-rich gel cream that instantly invigorates the skin. A light day cream for the face.
Express Hydration Hand Fluid: Fast absorbing long-lasting moisture.
Express Hydration Body Lotion: Extra fast absorbing and long-lasting moisture for normal to dry skin.
Intensive Nourishing Hand Cream: Dry hands have a new solution which will leave them feeling soft, smooth and protected with just one application.
Irresistibly Smooth Body Lotion: You are looking for irresistibly smooth skin? Smoothens even rough skin with its particularly soft texture.
Daily Essentials 2 in 1 Face Wash and Scrub: Deeply cleanses and refines pores with micro scrubs for pure and shine-free skin.
Nivea Fruity Shine Lip Balm: Gives you delicious, soft lips by kissing them with a fruity-fresh aroma and covers them with glossy shine. Available in peach, strawberry, cranberry & raspberry, soft rose, hydro care SPF 15, pearly shine, essential care, pure and natural milk and honey and repair & protect lip balm.
Daily Essentials Tinted Moisturising Day Cream: Tinted pigments even out your skin tones for a naturally brighter complexion. An essential day cream for the face.
NIVEA is one of the world’s most trusted skincare brands, but it took three minds with one shared vision to make it happen. It all began in 1911, when the pharmacist and visionary entrepreneur Dr. Oscar Troplowitz recognised the potential in Eucerit, an emulsifier developed by the chemist Dr. Isaac Lifschütz. Eucerit made it possible to bind water and oil into a stable cream, and was first intended for use in the medical field. Dermatologist Prof. Paul Gerson Unna appreciated Dr. Lifschütz’s expertise in his field and introduced him to Dr. Troplowitz, who immediately recognized that the water-in-oil emulsion would make the perfect basis for a cosmetic skin cream. All it needed now was a name. To find it, Dr. Troplowitz didn’t need to look any further than the cream itself. Inspired by its snow-white colour, he called it NIVEA – a name derived from the Latin words nix (snow) and nivis (of snow). Finally, the years of research and creativity had paid off. In December of 1911, NIVEA was launched. The legacy of our first skincare cream was born. From the very start, it was Dr. Troplowitz’s goal to develop high quality products that were affordable to all. With NIVEA’s vast product range, which provides expert care no matter what your skin needs, Dr. Troplowitz’s vision has lived on. And it will continue to for the next 100 years.