Rihanna most definitely likes to flaunt the body she works hard for, and in a new campaign with PUMA the singer shares what she’s in training for.
The brand new campaign has been designed to challenge individuals and teams to put more energy into training and more positivity back into sport.
Rihanna is joined by Usain Bolt, Sergio Aguero and more for the campaign, which offers a sneak peek into the training regiment they undergo to make sure they’re on top of their game.
PUMA’s take on training is that it’s not an end goal, but rather a means to a more positive self and a stronger game. The more energy you put in, the more you get back. Swap excuses for endorphins and aim to be faster, stronger and fiercer.
Supporting the PUMA ambassador’s is the latest in its IGNITE franchise: the IGNITE XT. This high intensity training shoe’s responsive design maximizes energy and movement throughout their high intensity workouts.