How Much Do TikTok NPCs Make?

Published: August 21, 2023

The growing popularity of TikTok has created a new breed of influencers known as "TikTok NPCs" or Non-Playable Characters. Unlike traditional TikTok creators, who appear on camera and interact with their audience, NPCs primarily use the platform to share curated content, memes, or trending sounds. They rarely appear on camera or engage with their audience in a personal way. But how much do these NPCs make from TikTok? This article will explore the revenue streams for TikTok NPCs, how they differ from traditional creators, and the factors affecting their earnings.

Revenue Streams

Ad Revenue

TikTok has its Creator Fund, where influencers get paid based on the views their videos receive. However, the payout rates are not publicly disclosed and can vary from creator to creator. The general consensus is that TikTok pays around $0.02 to $0.04 per 1,000 views. NPCs can benefit from this program, but their earnings may be less than traditional creators who put in more time and effort into content creation.

Brand Sponsorships

Many brands have started to notice the reach and influence of TikTok NPCs. They offer sponsorship deals to these creators for promoting their products or services. However, NPCs usually receive fewer sponsorship opportunities than traditional creators due to their less personal engagement with the audience.

Affiliate Marketing

Some NPCs use affiliate links to promote products. They earn a commission for each sale made through their links. This can be a lucrative option if the NPC has a significant following interested in the products they are promoting.


A smaller proportion of NPCs venture into merchandising, selling everything from branded apparel to accessories. Since NPCs are often anonymous or semi-anonymous, merchandising is less common but not unheard of.

Factors Affecting Earnings

Audience Size

The larger the audience, the higher the earning potential. A TikTok NPC with millions of followers is more likely to attract sponsorships and get more views, which translates to higher earnings.

Engagement Rate

While NPCs generally have lower engagement rates, those who manage to foster a highly engaged community can command higher rates from sponsors.

Content Type

The nature of the content also plays a role. Content that aligns well with specific brands or industries may attract more lucrative sponsorship deals.


Consistency in posting and maintaining a specific theme or style can also affect earnings. Brands prefer to sponsor creators who are consistent and reliable.


TikTok NPCs, while not as prominent or as highly earning as traditional creators, still have various avenues to generate income. From the TikTok Creator Fund to brand sponsorships and affiliate marketing, there are multiple ways for these unique creators to monetize their content. However, their earnings are influenced by various factors like audience size, engagement rate, content type, and consistency. As the TikTok platform continues to evolve, it will be interesting to see how the earning potential for NPCs changes over time.