Online beauty stores you need on your radar

Taryn Davies
Published: September 25, 2017

You’re more likely to find us browsing online stores these days than shopping on the high street, and it’s the same when it comes to beauty products too, these sites, like Beauty Bay, are the must-visit when you’re in need of a new makeup, skincare or haircare product. And you can avoid the rush of people and queues.

Thanks to the plethora of online reviews and Youtube videos we can pretty much gauge whether or not we’re going to like a beauty product before we buy it, so shopping online is the perfect for those products you know you’re going to love.

These are the online beauty stores you need on your radar.

Cult Beauty

It’s pretty much guaranteed that if you buy a product from Cult Beauty, you’re going to love it. The site hosts only the best, with perfectly curated cult beauty products that you’re going to love.

Founded by a team of British and American beauty junkies, this site is all about trimming down our beauty stash to the cream of the crop. The site is the perfect wish list of products, good luck trying to whittle them down.

But not only is it the best selection of items, each of the products come with expert insight from industry pros, clear information on the item, how to use it and what makes it so special.


From our favourite drugstore brands like Rimmel, Bourjois and L’Oreal to high end like Chanel, Saint Laurent, and Tom Ford, you buy a huge range of products from Boots. It’s hard just to buy one thing too, you can go in for shampoo and leave with a bag full of new products you just have to try, whether it’s a new scent of body wash, eyelashes or a makeup brush. The great thing about shopping online with Boots is that you can carefully curate your basket, stopping yourself when you’ve added a little too much, plus you can get it delivered to store the next day for free.

Look Fantastic

Look Fantastic are another go-to for pretty much everything, excellent hair products, hair tools, fragrance, makeup, skincare and more. They also have a great monthly Beauty Box you can subscribe to, which has a selection of products for you to try each month. Plus they’ve recently launched standout makeup ranges MAC and Bobbi Brown onsite too. Another huge reason you need to shop at Look Fantastic, the amazing offer codes you can use on site, meaning you can get money off your favourite beauty products.


Escentual are the go-to sire if you’re looking for the best brand sin haircare, beauty and fragrance. Not only do they stock the mainstream brands we go back to time and time again, but the niche and hard-to-find brands too. Their French Pharmacy is unparalleled, with a range of French skincare and makeup products that you need on your radar. With around 9,500 products you’re going to have trouble whittling down your online basket.

Harvey Nichols

You can expect the cream of the crop when it comes to shopping for beauty products on Harvey Nichols. With high end brands like Creme de la Mer, Creed and Jo Malone, as well as exclusives such as the brand new L’Oreal X Balmain collection and Fenty Beauty by Rihanna – a must-have collection that is all about that glow.

John Lewis

John Lewis stocks all the must have high end beauty brands like Lancome, Marc Jacobs, Origins and more. But they also have a great range of Exclusive to John Lewis beauty products that you need to shop, and let’s not forget about their must have Beauty Advent Calendar that makes even the more excited for Christmas.

Marks and Spencer

Shop cult favourite beauty brands like Pixi, Glamglow, Alpha H and Crystal Clear on Marks and Spencer, as well as their own high quality brands like Autograph, Formula, Per Una and Rose for Autograph at Marks and Spencer.

Liberty London

Chantecaille, Hourglass, Byredo, Trish McEvoy and Mario Badescu are just a handful of the beauty brands available at Liberty London. This might not be the site you order from every time, but when you’re looking for a special gift or a treat for yourself, head here, the packaging alone screams luxury.


Another high street favourite, you can’t fault Superdrug for when you need a new pair of tweezers, cotton pads or brush cleansers. But not only is a great place to head for the staples, they also stock some pretty great drugstore brands that have become firm favourites for certain products. The offers they have online are a big drawer to using this site for beauty shopping.


Admittedly we don’t browse the ASOS beauty section as much as we should, there are some really quality products on there. With high street and high end, there’s something for every budget. They have great offers every now and then too that are great to take advantage of, and plus it’s perfect to sneak in some new beauty and makeup when you’re making a clothing purchase too.

Very Exclusive

Shop By Terry, Stila, Perricone MD, Sarah Chapman and more at Very Exclusive. There might not be as much to browse as the other shops, but these are high-quality products you’re bound to love. And if you can find a party dress or designer handbag all from the same place then this is definitely a site to keep bookmarked.

The Body Shop

The Body Shop might very well only have their own brand on site and in store, but it’s a brand we love. Their wide range of skincare, bodycare, haircare and makeup ensures we can get pampered and preened with their delicious-smelling, high-quality and affordable products.

The Hut

The Hut offers an array of brands in haircare, nails, bath & body, grooming, skincare and more. You can shop favourites like ghd, Caudalie, Eve Lom, Elemis and more all from the comfort of your own home.

House of Fraser

Nars, Charlotte Tilbury, Dior and Estee Lauder are included in House of Fraser’s beauty brand selection, you know you’re going to leave this site with a dent in your bank balance. But your dressing table will look so much better for it. Plus, they’ve just starting stocking the must have brand of the moment, The Ordinary.